Assuming they live within a reasonable distance of an Apple store.
Here’s a Fortune Article talking about how great the retail experience is an Apple Store.
But I’m going to talk up one thing in particular I’ve noticed.
I’m a computer guy. So people who aren’t yet computer literate are always talking to me about how they would like to learn, but…
What I now tell them to do is go to their local Apple store. Once a week, the Apple Store has a class on getting started. Its free, they don’t have to buy anything, and they can come back EVERY week until they’re ready to buy a computer.
After they buy a computer, they can pay an additional $100/year for “Pro Care”, which means that they can make an appointment, and someone will sit down with them and go over any problems they’re having.
Can you think of any other company that does this for ANY product?
Apple seems to be the only company in America that actually supports it products these days…
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