Over the last week.
Kerry’s Blog: 45 Negative entries 52 Positive entries. That’s 46% negative. Kerry’s actually usually even more negative, but this week had lots of “Kerry won the debate” entries.
Bush’s Blog: 17 Negative 44 Positive. That’s 28% negative.
In general, I find Kerry’s blog, negative and whiny. It’s not as bad as Atrios but its not much better, and has the same sort of factual errors and logical errors that Atrios shows. Bush’s blog on the other hand tends to be more focused on making positive statements about Bush. Unlike the whining on the Kerry blog, the negative pieces tend to be better reasoned and presented. He’s a little more negative this week with 3 ad announcements that were negative ads.
So this week, Bush was more more negative, but still predominantly positive, while Kerry was more positive, but still hugely negative.
I find this interesting, because one rule of marketing is to never mention the competition, yet Kerry is doing it constantly. Of course, marketing isn’t politics. If it were, you wouldn’t be seeing President Bush repeating Kerry’s line about “wrong war, etc.”
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