Ok, so [various pundits](http://daringfireball.net/2007/09/the_ringtones_racket) are ragging on Apple for the whole 99-cent ringtone thing.
Not me, even though I've made my own ringtones.
Because I've done the math.
Maximum ringtones I would ever want on my phone, realistically: 10
Cost via iTunes Music Store: $9.90
Cost via IToner: $15
Cost of a relatively cheap audio editing program: $29.95
So basically, you're paying 99-cents to be able to edit the audio. iTunes Music Store is cheaper, vastly cheaper if you only want a few ringtones.
So all these guys that are whining are geeks. They already own some sort of audio editing program, so paying $.99 is additional cost. But if you don't own an audio editing program already $.99/ringtone is actually pretty cheap.
Now I'm a geek too, so I already own an audio editing program. But like I said, I already worked around iTunes to install my own.
So Ringtones aren't a racket to my mind. If you're a geek, you can make them free. If you're not, you can use iTunes to make them for you. Seems like a reasonable breakdown to me, given the stupidity of the music industry.
Update: iTunes 7.4.2 is out, and now it seems that the tweak to make a file a ringtone is to do both:
1. Add a 'stik' metatag with 14.
2. Set the extension to .m4r
Which actually seems to mean that rather then “locking up ringtones”, it sounds to me more like they're doing them properly. That is, ringtones will show up correctly in the finder as a ringtone, and iTunes can recognize them from the filedata.
Seems good to me..